Youty

Branding & advertising

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During my internship at  Motion Nerds AB, I was part of developing an advertising concept for Youty Group, an online beauty company.
The final concept was part of a pitch that we, unfortunately, didn't win so everything you see on this page is conceptual based on the pre-existing brand guide.

Though we didn't win, this project was enjoyable to work on and taught me a lot. I decided to flesh it out a bit more.

I worked with the brand guide during the entire project to ensure all the designs were on brand.

The logo and colors were not designed/picked by me.

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The challenge was to follow the guide while still bringing something new to the table. As a personal challenge,
I went all out to develop the social media look of Youty as well as animating their logo.